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Apple sued for false advertising over Apple Intelligence

MacDailyNews

Mar 21

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A federal lawsuit has been filed against Apple, alleging that the company’s marketing of now-postponed Apple Intelligence features amounted to false advertising and unfair competition.

The legal action is the most recent consequence of Apple’s admission that significant features, such as an improved Siri, will not be available until much later than initially promised. Filed on Wednesday in the U.S. District Court in San Jose, the lawsuit aims to achieve class action status and is seeking unspecified monetary damages for individuals who bought iPhones and other devices compatible with Apple Intelligence.

“Apple’s advertisements saturated the internet, television, and other airwaves to cultivate a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone’s release,” the lawsuit states. “This drove unprecedented excitement in the market, even for Apple, as the company knew it would, and as part of Apple’s ongoing effort to convince consumers to upgrade at a premium price and to distinguish itself from competitors deemed to be winning the AI-arms race.”

“Contrary to Defendant’s claims of advanced AI capabilities, the Products offered a significantly limited or entirely absent version of Apple Intelligence, misleading consumers about its actual utility and performance,” the lawsuit states. “Worse yet, Defendant promoted its Products based on these overstated AI capabilities, leading consumers to believe they were purchasing a device with features that did not exist or were materially misrepresented.”

Axios:
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The suit specifically highlights an ad from September featuring actor Bella Ramsey touting Siri capabilities that are now delayed.
The suit notes that Apple recently pulled that ad off YouTube, but says: “Still, it has failed to retract all the similarly false representations in the market that began in the Summer of 2024, much less take any action that would adequately remedy the consumers harmed by the company’s widespread deception.”

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See: Apple pulls iPhone 16 ad touting nonexistent Apple Intelligence-powered Siri features – March 10, 2025

Read the lawsuit:

MacDailyNews Take: As we wrote last Friday:

The Apple Intelligence vaporware [is] false advertising, fraud, and lies. Those will be the basis for class action lawsuits from iPhone, iPad, and Mac customers soon enough. And Apple will deserve them all.

When you're caught flat-footed like Tim Cook's Apple, you pop into scramble mode to try to catch up. Early on, you hit it with a big marketing flourish (WWDC24) in order to buy some more time. Then you dribble out features as they get finished & actually exist. Classic vaporware. https://t.co/I1J4y3aDNy pic.twitter.com/fLKvxGj4G3
— MacDailyNews (@MacDailyNews) July 31, 2024

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