Apple is naming a global head of stores, a move meant to streamline management of its retail arm under senior executive Deirdre O’Brien, Mark Gurman reports for Bloomberg News citing “people with knowledge of the matter.”

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	Forwarded this email? Subscribe here for more Apple names new VP in charge of retail stores MacDailyNews Mar 27   READ IN APP   Apple Bağdat Caddesi in Istanbul, Turkey Apple is naming a global head of stores, a move meant to streamline management of its retail arm under senior executive Deirdre O’Brien, Mark Gurman reports for Bloomberg News citing “people with knowledge of the matter.” Mark Gurman for Bloomberg News: ‎ The company is promoting Vanessa Trigub to a new role as vice president of stores and retail operations globally, said the people, who asked not to be identified because the changes haven’t been announced. She previously managed locations in the Americas West region, in addition to handling retail operations. Now she’ll oversee the heads of retail for Europe and the Middle East, Asia-Pacific and the Americas East region. The promotion and new reporting structure gives Trigub more responsibility and simplifies the retail organization, which is overseen at the top by O’Brien. That executive, a longtime Apple veteran, returned last year to a role handling both retail and human-resource operations. As part of the change, O’Brien will now have fewer direct reports. Instead of managing the retail executives for individual regions, she’ll oversee Trigub and the vice presidents in charge of retail real estate, marketing and online sales. O’Brien is still reshuffling the HR organization after the former chief people officer, Carol Surface, was pushed out of the company after less than two years in the role. ‎ MacDailyNews Take: Congratulations, Vanessa Trigub (and Deirdre O’Brien)! ‎ Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you! Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post Apple names new VP in charge of retail stores appeared first on MacDailyNews. Invite your friends and earn rewards If you enjoy MacDailyNews, share it with your friends and earn rewards when they subscribe. Invite Friends   Like Comment Restack   © 2025 MacDailyNews 548 Market Street PMB 72296, San Francisco, CA 94104 Unsubscribe