U.S. President Donald Trump on Wednesday urged Apple, opens new tab to scrap its DEI (“diversity, equity, and inclusion”) policies, a day after AAPL shareholders voted against ceasing DEI efforts. Last year, the US Supreme Court ruled in SFFA v. Harvard that discriminating on the basis of race in college admissions violates the As a result, the legality of corporate Diversity, Equity and Inclusion (DEI) programs was called into question and 13 Attorneys General warned that SFFA implicated corporate DEI programs. This year, those implications widened when the Supreme Court ruled in Muldrow v. City of St. Louis that Title VII of the Civil Rights Act protected against discriminatory job transfers. The ruling also lowered the bar for employees to successfully sue their Since SFFA, a number of DEI‑related lawsuits have been filed. Starbucks was successfully sued for discrimination by an employee for Many major companies have responded by rolling back their DEI commitments and laying off DEI departments. Alphabet and Meta cut DEI staff and DEI‑related investments; and Microsoft and Zoom laid off their entire DEI teams. Since Muldrow, John Deere publicly halted DEI‑related policies after Tractor Supply explicitly stated that it would “eliminate DEI roles and retire our current DEI goals;” Lowe’s and Ford ended their participation in the Human Rights Campaign’s Corporate Equality (CEI); Harley Davidson ceased its DEI efforts; and Jack Daniels ended both its DEI efforts and CEI participation. Reuters:
If, during his last decade plus of leading Apple, Cook spent 10% of the effort on Siri — which would have long ago led Apple directly, and very likely first, to genAI — as he does on his failed social engineering boondoggles, the company and Apple product users would be in a far, far better situation today. Instead, enjoy your Apple Intelligence vaporware as Apple coders frantically pump it out in dribs and drabs over years. Siri today is basically the same half-baked, unreliable parlor trick it was on the day Tim Cook inherited it. So much promise squandered (which concisely describes Apple’s Tim Cook era in a nutshell). Getting the absolute best people should remain Apple’s ultimate goal. Forced diversity carries its own set of problems. Would the group be comprised of the best-qualifed people possible or would it be designed to hit pre-defined quotas? Would some employees, consciously or unconsciously, consider certain employees, or even themselves, to be tokens meant to fill a quota? That would be a suboptimal result for Apple and everyone involved. The best and desired outcome is for the quest for diversity to work in Apple’s favor. Truly looking at qualified people from a larger pool would likely result in delivering different viewpoints and new ways of looking at things and tackling problems than a more homogenized workforce would likely be capable of delivering. Regardless and of course, someday it sure would be nice for everyone to just be able to evaluate a person’s potential, not measuring and tabulating superficial, meaningless things like skin color and gender. How do we ever get to the point where people “will not be judged by the color of their skin, but by the content of their character,” when we insist on judging people by the color of their skin? — MacDailyNews, December 31, 2015  We are currently about 1/4th of the way to being sustainable with Substack subscriptions. Please tell your Apple-loving friends about MacDailyNews on Substack and, if you’re currently a free subscriber, please consider $5/mo. or $50/year to keep MacDailyNews going. Just hit the subscribe button. Thank you! You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription.
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Wednesday, February 26, 2025
President Trump says Apple should eliminate DEI
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