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Apple soon to unveil Android app for Apple TV+ in effort to boost subscribers

MacDailyNews

Feb 12

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Apple is reportedly set to announce that it’s expanding the TV+ streaming video service to Android phones as early as today.

Mark Gurman for Bloomberg News:
‎

The company will unveil an Android app for TV+ as early as Wednesday, said the people, who asked not to be identified because the move isn’t yet public. Apple TV+, which launched in 2019, had been reserved for the company’s own operating system and third-party TV platforms like Roku.

MacDailyNews Note: Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com. The streaming service costs $9.99 per month.

Gurman continues:

Taking this step suggests that Apple is trying to boost the appeal of TV+ and challenge streaming services like Netflix and Disney+. Though the iPhone maker has had hits on the platform, such as Severance and Ted Lasso, it lags well behind the biggest platforms in viewers, according to industry estimates.

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MacDailyNews Take: Getting Android users to pay for something? Good luck, Apple!

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