Apple faces likely French antitrust fine over App Tracking Transparency user privacy toolFrance wants to force Apple to destroy user privacy so advertisers can track them without their consent. Seems like a winning issue politically.Two individuals with direct knowledge of the situation have told Reuters that a regulatory body in France is set to decide next month on a potential antitrust penalty related to Apple’s privacy control feature. Known as App Tracking Transparency (ATT), this tool enables iPhone users to choose which applications can monitor their activity, aiding firms such as Meta Platforms, Facebook, and digital advertisers in customizing advertisements and evaluating their effectiveness. Reuters:
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Thursday, February 27, 2025
Apple faces likely French antitrust fine over App Tracking Transparency user privacy tool
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