A few years back, Apple decided to ramp up its advertising efforts.

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	Forwarded this email? Subscribe here for more Apple considers monetizing Apple Maps MacDailyNews Feb 18   READ IN APP   Apple Maps A few years back, Apple decided to ramp up its advertising efforts. They restructured the advertising division under Eddy Cue’s services umbrella, significantly increasing investment in App Store search ads. The team has since expanded to include advertising in Apple News and Stocks apps, and recently took on the responsibility for ads in Apple’s sports ventures. With this momentum, Apple might soon explore monetizing Apple Maps as well. Mark Gurman for Bloomberg News: ‎ A few years ago, Apple employees explored integrating search ads into its Maps apps. It would work similarly to Google Maps, where a business could pay Apple to have their restaurant or venue appear higher in search results. Now, Apple is giving this notion more thought. In a recent all-hands meeting for the Maps group, Apple said monetizing the app is a lever it is exploring. While there is no timeline or active engineering work being done, the company has again floated the idea of charging for prioritization in search results. It also could make certain locations appear more prominently on the map. This is already a fairly large business for Google, and Apple could conceivably replicate that success to fuel its services business. ‎ MacDailyNews Take: It certainly makes sense to monetize something like Apple Maps that cost so much to create and maintain, as long as it doesn’t negatively impact the users experience. We are currently about 1/4th of the way to being sustainable with Substack subscriptions. Please tell your Apple-loving friends about MacDailyNews on Substack and, if you’re currently a free subscriber, please consider $5/mo. or $50/year to keep MacDailyNews going. Just hit the subscribe button. Thank you! Upgrade to paid You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription. Upgrade to paid   Like Comment Restack   © 2025 MacDailyNews 548 Market Street PMB 72296, San Francisco, CA 94104 Unsubscribe