Hit Apple TV+ series “Severance” made its long-awaited second season debut last Friday and research from Parrot Analytics has found that the first season generated more than $200 million for Apple.

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	Forwarded this email? Subscribe here for more ‘Severance’ season one alone generated more than $200 million for Apple TV+ MacDailyNews Jan 21   READ IN APP   Adam Scott in “Severance” Hit Apple TV+ series “Severance” made its long-awaited second season debut last Friday and research from Parrot Analytics has found that the first season generated more than $200 million for Apple. Max Goldbart for Deadline: ‎ Parrot came to these figures via its Content Valuation methodology, which uses a formula to correlate audience demand with subscribers and therefore revenue. According to Parrot, Severance is doing well compared with Apple hits like Slow Horses and The Morning Show. The former generated $184.8M during a similar timeframe to Severance Season 1, while the latter made $299.4M but across a much longer period of time. From Q3 2020 to Q3 2024, Ted Lasso, which has been teasing a fourth season, generated a whopping $609.4M, Parrot said. ‎ MacDailyNews Take: According to the Parrot data, Goldbart writes that “when looking at the 28 days leading into the upcoming season, Severance Season 2 now compares favorably to rival hits such as Cobra Kai, The Mandalorian and The Lord of the Rings: The Rings of Power. We are currently about 1/4th of the way to being sustainable with Substack subscriptions. Please tell your Apple-loving friends about MacDailyNews on Substack and, if you’re currently a free subscriber, please consider $5/mo. or $50/year to keep MacDailyNews going. Just hit the subscribe button. Thank you! Upgrade to paid You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription. Upgrade to paid   Like Comment Restack   © 2025 MacDailyNews 548 Market Street PMB 72296, San Francisco, CA 94104 Unsubscribe