Personal computer shipments during the fourth quarter of 2024 grew 1.8% from the prior year with global volumes reaching 68.9 million shipments, according to preliminary results from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. In the holiday fourth quarter 2024, Apple’s Mac worldwide market share grew 17.3% YoY to hit 10.1%. For the full year, PC vendors shipped 262.7 million PCs, up 1% from 2023. “Though the market has been experiencing a slower return to growth, there was some room for optimism in Q4 as government subsidies in China led to better than expected performance within the consumer segment,” said Jitesh Ubrani, research manager with IDC’s Worldwide Mobile Device Trackers, in a statement. “Beyond that, the US and some European countries also showed strong performance due to end-of-year sale promotions, as well as enterprises continuing on the path of upgrading hardware before the end of support for Windows 10 which is scheduled for October 2025.” The approaching administration change in the US along with the threat of new and increased tariffs have elevated the level of concern across the industry, with some brands looking to get ahead of what is essentially uncertainty. Supply side research showed some pull-in during December, largely from those brands that have limited manufacturing capacity outside of China. Presumably as a preventative measure around US tariffs on goods made in China. However, so far this movement has been relatively minimal. “The overall macroeconomic concerns seem to be overshadowing some of the progress and excitement around AI PCs. However, we maintain the view that the impact that on-device AI will have on the industry will be positive, even if the inflection point is delayed,” said Ryan Reith, group vice president with IDC’s Worldwide Device Trackers, in a statement. “When the industry is trying to push new AI PCs that come with higher cost at a time when use cases are still being vetted and budgets are tight, that is clearly going to be a challenge. But on-device AI for PCs is inevitable, therefore, right now it is about suppliers trying to be patient as their customers are dealing with headwinds unrelated to these technology advancements.”
*It is widely estimated that Apple sells in excess of 50 million iPad units annually. We are currently about 1/4th of the way to being sustainable with Substack subscriptions. Please tell your Apple-loving friends about MacDailyNews on Substack and, if you’re currently a free subscriber, please consider $5/mo. or $50/year to keep MacDailyNews going. Just hit the subscribe button. Thank you! You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription.
|
Tuesday, January 14, 2025
Apple’s Mac worldwide market share grew 17.3% YoY to hit 10.1% in Q424
Subscribe to:
Post Comments (Atom)
Apple shares hit new all-time closing high
In Nasdaq trading today, shares of Apple Inc. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ...
-
Apple TV+ has signed a new multi-year, first-look feature film deal with The North Road Company’s Chernin Entertainment, the flagship… ͏ ...
-
Substack is covering the cost of your first paid month of MacDailyNews by MacDailyNews. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ...
-
Apple, aiming push more urgently into the smart home market, is said to be nearing the launch of a new product category: a wall-mounted disp...
No comments:
Post a Comment