Apple’s board of directors has come out in opposition to a proposal seeking to end the company’s “Diversity, Equity, and Inclusion” (DEI) programs.

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	Forwarded this email? Subscribe here for more Apple’s board opposes shareholder proposal to abolish DEI programs MacDailyNews Jan 13   READ IN APP   Apple’s board of directors has come out in opposition to a proposal seeking to end the company’s “Diversity, Equity, and Inclusion” (DEI) programs. In a proxy filing, the company said the National Center for Public Policy Research is submitting a proposal for Apple to “consider abolishing its Inclusion & Diversity program, policies, department and goals.” Apple Inc. SCHEDULE 14A, Proposal No. 6: “Request to Cease DEI Efforts” Supporting Statement:: ‎ Last year, the U.S. Supreme Court ruled in SFFA v. Harvard that discriminating on the basis of race in college admissions violates the equal protection clause of the 14th Amendment. As a result, the legality of corporate Diversity, Equity and Inclusion (DEI) programs was called into question and 13 Attorneys General warned that SFFA implicated corporate DEI programs. This year, those implications widened when the Supreme Court ruled in Muldrow v. City of St. Louis that Title VII of the Civil Rights Act protected against discriminatory job transfers. The ruling also lowered the bar for employees to successfully sue their employers for discrimination, and is therefore likely to lead to an increase in discrimination claims. Since SFFA, a number of DEI-related lawsuits have been filed. Starbucks was successfully sued for discrimination by an employee for $25.6 million, and the risk of being sued for such discrimination is rising. Sensibly, many major companies have responded by rolling back their DEI commitments and laying off DEI departments. Alphabet and Meta cut DEI staff and DEI-related investments; and Microsoft and Zoom laid off their entire DEI teams. Since Muldrow, John Deere publicly halted DEI-related policies after Tractor Supply explicitly stated that it “eliminate[d] DEI roles and retire[d] our current DEI goals;” Lowe’s and Ford ended their participation in the Human Rights Campaign’s Corporate Equality (CEI); Harley Davidson ceased its DEI efforts; and Jack Daniels ended both its DEI efforts and CEI participation. ‎ MacDailyNews Take: As we wrote nearly a decade ago: Getting the absolute best people should remain Apple’s ultimate goal. Forced diversity carries its own set of problems. Would the group be comprised of the best-qualifed people possible or would it be designed to hit pre-defined quotas? Would some employees, consciously or unconsciously, consider certain employees, or even themselves, to be tokens meant to fill a quota? That would be a suboptimal result for Apple and everyone involved. The best and desired outcome is for the quest for diversity to work in Apple’s favor. Truly looking at qualified people from a larger pool would likely result in delivering different viewpoints and new ways of looking at things and tackling problems than a more homogenized workforce would likely be capable of delivering. Regardless and of course, someday it sure would be nice for everyone to just be able to evaluate a person’s potential, not measuring and tabulating superficial, meaningless things like skin color and gender. How do we ever get to the point where people “will not be judged by the color of their skin, but by the content of their character,” when we insist on judging people by the color of their skin? — MacDailyNews, December 31, 2015 Making hiring decisions based on skin color is, by definition, racist. – MacDailyNews, July 14, 2023 See also: • Apple on the losing side as Supreme Court strikes down affirmative action in college admissions – June 29, 2023 • Several U.S. state attorneys general threaten legal action over Apple, others’ ‘diversity’ policies – July 14, 2023 We are currently about 1/4th of the way to being sustainable with Substack subscriptions. Please tell your Apple-loving friends about MacDailyNews on Substack and, if you’re currently a free subscriber, please consider $5/mo. or $50/year to keep MacDailyNews going. Just hit the subscribe button. Thank you! Upgrade to paid You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription. Upgrade to paid   Like Comment Restack   © 2025 MacDailyNews 548 Market Street PMB 72296, San Francisco, CA 94104 Unsubscribe