In a new promotional video released by Apple on Friday, Tim Cook takes center stage in a “Severance”-inspired clip.

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	Forwarded this email? Subscribe here for more Apple CEO Tim Cook stars in a ‘Severance’-themed promo MacDailyNews Jan 24   READ IN APP   Still of Apple CEO Tim Cook’s appearance in a ‘Severance’-themed promo In a new promotional video released by Apple on Friday, Tim Cook takes center stage in a “Severance”-inspired clip. In the promo, Cook portrays a “severed” employee at the enigmatic Lumon Industries, where he has undergone a fictional surgical procedure that separates his work and personal identities. Todd Spangler for Variety: ‎ Cook’s grim-faced Outie enters the Lumon elevator; as he descends to the building’s severed floor, he breaks into a smile as his Innie persona takes over. After walking through Lumon’s maze-like hallways, the CEO is greeted by Mr. Milchick, the somewhat menacing Lumon supervisor played by Tramell Tillman. “Tim C.,” Mr. Milchick says. “Core of the Apple. Please have a seat.” Cook obediently sits in front of a monitor, which displays “Severance Season 2” on the screen. ‎ MacDailyNews Note: Ben Stiller, “Severance” executive producer and director, posted the video on X: Was helping this new guy find his office this morning… pic.twitter.com/ldBBvH7AmU — Ben Stiller (@BenStiller) January 24, 2025 MacDailyNews Take: Hail Kier! And, interns, Tap That Keg, will you? Prost, everyone! We are currently about 1/4th of the way to being sustainable with Substack subscriptions. Please tell your Apple-loving friends about MacDailyNews on Substack and, if you’re currently a free subscriber, please consider $5/mo. or $50/year to keep MacDailyNews going. Just hit the subscribe button. Thank you! Upgrade to paid You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription. Upgrade to paid   Like Comment Restack   © 2025 MacDailyNews 548 Market Street PMB 72296, San Francisco, CA 94104 Unsubscribe