Tim Cook’s total compensation for 2024 is set to increase by $10 million, pending shareholder approval at Apple’s annual meeting next month, according to a new Securities and Exchange Commission filing.

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	Forwarded this email? Subscribe here for more Apple CEO Cook’s total salary set to rise by $10 million for 2024, dependent on shareholder approval MacDailyNews Jan 13   READ IN APP   Apple CEO Tim Cook Tim Cook’s total compensation for 2024 is set to increase by $10 million, pending shareholder approval at Apple’s annual meeting next month, according to a new Securities and Exchange Commission filing. Faizan Farooque for GuruFocus: ‎ Comprising a $3 million basic pay, a $6 million cash incentive program, and a $50 million target equity reward, the proposed package comes at $59 million overall. This shows a $10 million change in the equity component of the package from 2023. Scheduled for Feb. 25, 2025, the annual meeting will include a vote on Cook’s proposed pay as well as many shareholder resolutions. Important recommendations include a study on ethical artificial intelligence methods, a call to stop efforts toward diversity, equality, and inclusion, and a report on philanthropy ‎ MacDailyNews Take: It’ll get approved. Obviously, Tim Cook is overpaid. He, like most CEOs (especially non-founders), is paid more to stay and provide continuity than for anything he actually does (missing transformative new technologies like GenAI, blowing billions on EV boondoggles and AR goggledoggles, iterating Steve Jobs’ myriad innovations, rolling out new retail store locations, kissing CCP ass, etcetera). Yes, executive compensation is out of whack. Tim Cook is vastly overpaid for what he does. This is because he holds a rare skillset and it benefits the shareholders to have continuity in the CEO position. Basically, Apple overpays Tim Cook in order to have a long-term CEO which provides confidence to the market. A succession of different CEOs jumping from company to company every other year seeking higher salaries would be a negative and justifies Cook’s overpayment. Cook is paid to stay more than for what he actually does. This is why he has vesting targets set years into the future. If he stays, providing continuity, he benefits and so does the company’s stock price. — MacDailyNews, February 18, 2022 See also: Apple CEO Tim Cook among the most overpaid CEOs, study finds – February 17, 2023 We are currently about 1/4th of the way to being sustainable with Substack subscriptions. Please tell your Apple-loving friends about MacDailyNews on Substack and, if you’re currently a free subscriber, please consider $5/mo. or $50/year to keep MacDailyNews going. Just hit the subscribe button. Thank you! Upgrade to paid Invite your friends and earn rewards If you enjoy MacDailyNews, share it with your friends and earn rewards when they subscribe. Invite Friends   Like Comment Restack   © 2025 MacDailyNews 548 Market Street PMB 72296, San Francisco, CA 94104 Unsubscribe