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Google issues major price hike on YouTube TV

MacDailyNews

Dec 13

READ IN APP

Alphabet subsidiary Google on Thursday notified subscribers of a major price increase for its YouTube TV streaming television service.

Google’s YouTube TV email:
‎

Hi [Customer Name],
‌
YouTube TV has always worked hard to offer you the content you love, delivered the way you want, with features that make it easy to enjoy the best of live TV.
‌
To keep up with the rising cost of content and the investments we make in the quality of our service, we’re updating our monthly price from $72.99/month to $82.99/month starting January 13, 2025.
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We don’t make these decisions lightly, and we realize this has an impact on our members. We are committed to bringing you features that are changing the way we watch live TV, like unlimited DVR storage and multiview*, and supporting YouTube TV’s breadth of content and vast on-demand library of movies and shows.
‌
The price of your YouTube TV Base Plan membership will change in your first billing cycle on or after January 13, 2025, and will be charged to your payment method on file going forward. To view your current plan, go to Settings > Membership for updated information. If you are currently on a trial or promotional price for the Base Plan, that promotion is still honored and unchanged.
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We hope YouTube TV continues to be your service of choice, but we understand that some of our members may want to cancel their subscriptions. As always, family managers have the ability to pause or cancel anytime. You can find more information in our Help Center.
‌
With lots of exciting shows and live events ahead in the new year, we’ll continue to strive to deliver the best of TV, all in one place. Thank you for being a loyal YouTube TV member.
‌
Sincerely,
The YouTube TV team
* Device and content restrictions apply.

‎
MacDailyNews Take: Ugh. After Sony’s superior PlayStation Vue (a horribly named service; it was an app like YouTube TV that ran on Apple TV, among other devices) went the way of the dodo back on January 30, 2020, we were forced to find a new streaming service (or go back to cable – gack) and YouTube TV was the only one at that time that offered a comparable service. Now it costs almost as much as cable!

We haven’t looked lately, but it might be time to shop around and see what other services are out there and at what price. If you subscribe to a streaming service in the U.S. not named YouTube TV that you like, let us know below!

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