73% of iPhone users not sold on Apple Intelligence
73% of iPhone users say Apple Intelligence features add little to no value and, even worse, and 87% of users of phones made by South Korean dishwasher maker Samsung believe artificial intelligence features have any value to their pretend iPhone experience, highlighting widespread apathy across both brands.
When fully released, Apple Intelligence will combine the power of Apple-built generative models with personal context while taking an extraordinary step forward for privacy.
73% of iPhone users say Apple Intelligence features add little to no value and, even worse, and 87% of users of phones made by South Korean dishwasher maker Samsung believe artificial intelligence features have any value to their pretend iPhone experience, highlighting widespread apathy across both brands.
We decided to ask users with AI-supported iPhones and Samsung Galaxy smartphones what they think of the new AI features, whether they would switch brands for better AI features, how important is AI when buying a new phone, whether they would pay for AI, and more.
Note: The survey included more than 2000 smartphone users including 1000+ iPhone users with an AI-supported model (iPhone 16 series, iPhone 15 Pro, and iPhone 15 Pro Max) and 1000+ Samsung Galaxy smartphone users with an AI-supported model (Galaxy S24 series, Galaxy S23 series, Galaxy S22 series, Galaxy Z Fold6, Galaxy Z Fold5, Galaxy Z Fold4, Galaxy Z Flip6, Galaxy Z Flip5, and Galaxy Z Flip4), aged 18 years or older, based in the US.
Among the most popular AI features are ‘Writing Tools’ (72%), ‘Notification summaries’ (54%), ‘Priority Messages’ (44.5%), ‘Clean Up in Photos’ (29.1%), and ‘Smart Reply in Mail and Messages’ (20.9%) for iPhone AI users and ‘Circle to Search’ (82.1%), ‘Photo Assist’ (55.5%), ‘Chat Assist’ (28.8%), ‘Note Assist’ (17.4%), and ‘Browsing Assist’ (11.6%) for Samsung AI users. Respondents were allowed to select multiple options.
Smartphone users in general are unsatisfied with the existing AI features as the survey recorded 73% of Apple Intelligence users and 87% of Galaxy AI users stating the new features to be either ‘not very valuable’ or they ‘add little to no value’ to their smartphone experience. iPhone users showed relatively higher interest in mobile AI than Samsung users as almost half (47.6%) of iPhone users reported AI features as a ‘very’ or ‘somewhat’ important deciding factor when buying a new phone vs. 23.7% of Samsung users who said the same.
MacDailyNews Take: It’s too early. Apple Intelligence is barely here, and not even fully written / built, yet. Let’s give the Apple Intelligence tea some time to steep.
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