Max will gradually implement its password-sharing restrictions over the next few months, initially using a soft approach to inform users about the upcoming changes.

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	Forwarded this email? Subscribe here for more Warner Bros. Discovery planning to crackdown on Max password sharing MacDailyNews Nov 8   READ IN APP   Max will gradually implement its password-sharing restrictions over the next few months, initially using a soft approach to inform users about the upcoming changes. Warner Bros. Discovery’s CFO, Gunnar Wiedenfels, revealed during the company’s Q3 earnings call that the initial phase will be followed by more significant steps in 2025 and 2026. Emma Roth for The Verge: ‎ Wiedenfels called password sharing “a form of price rises,” as the company is “asking members who have not signed up, or multi-household members to pay a little bit more.” This isn’t the first time we’ve heard about Max’s interest in password sharing, but now we have more details about when — and how — it will all begin. In March, JB Perrette, Warner Bros. Discovery’s head of global streaming and games, said Max would start its crackdown “later this year and into ‘25.” So far, Max’s rollout sounds similar to how Disney Plus began its crackdown, as it started sending emails to customers about paid sharing months before it rolled out its “extra member” option. Netflix also started asking that members pay to share their passwords last year. ‎ MacDailyNews Note: During the conference call, Warner Bros. Discovery said that Max added 7.2 million subscribers in the third quarter, bringing its total to 110.5 million globally. We are currently about 1/4th of the way to being sustainable with Substack subscriptions. Not a bad start! Please tell your Apple-loving friends about MacDailyNews on Substack and, if you’re currently a free subscriber, please consider $5/mo. or $50/year to keep MacDailyNews going. Just hit the subscribe button. Thank you! Upgrade to paid You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription. Upgrade to paid   Like Comment Restack   © 2024 MacDailyNews 548 Market Street PMB 72296, San Francisco, CA 94104 Unsubscribe