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Apple again mulls idea of releasing TV set

MacDailyNews

Nov 18

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Apple’s tvOS 12 takes the cinematic experience of Apple TV 4K to the next level — making it the only streaming player both Dolby Vision and Dolby Atmos certified.

According to Bloomberg News’ “Power On” newsletter from Mark Gurman, Apple is again “evaluating” the idea of releasing an Apple-branded TV set.

Michael Burkhardt for 9to5Mac:
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Gurman says that this would happen after Apple releases their upcoming smart display products, so it’s likely a couple years out. Apple is expected to release a lower end smart display, which a lot of people are referring to as “HomePad”, early next year.
Afterwards, we’re anticipating some kind of higher end product with a larger display and a robotic arm.
However, Gurman says that “if the first device fails”, referring to the smart displays, Apple “may have to rethink its smart home ambitions once again” – meaning theres decent odds that this Apple-branded TV set rumor may never come to fruition.

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MacDailyNews Take: Paging Dr. Gene Munster, paging Dr. Munster!

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