According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, Apple’s iPhone vaulted into second place in China smartphone shipments with 15.6% market share. The smartphone market in China grew overall 3.2% year over year (YoY) to 68.8 million units in 3Q24. This marks the fourth consecutive quarter of expansion, fueled by a surge in device upgrades driven by sustained pent-up demand. “A significant wave of device upgrades is propelling the sustained recovery of the Chinese smartphone market,” said Arthur Guo, senior research analyst in Client System Research for IDC China, in a statement. “Despite ongoing economic challenges, consumers are highly motivated to purchase new smartphones after three years of pent-up demand.” Apple re-enters the list of Top 5 smartphone companies, vaulting into second place with the launch of its new iPhone 16 series. Initial sales figures are on par with its predecessor, and the company anticipates that upcoming promotions and the anticipated launch of Apple Intelligence will drive future demand. “We anticipate the positive growth trajectory to continue into the fourth quarter,” said Jacob Zhu, research analyst for Client Devices at IDC Asia/Pacific. “This momentum will be bolstered by the early release of flagship models from leading brands, as well as the early kick-off of the Singles Day shopping festival.”
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Friday, October 25, 2024
Apple vaults into second place in China smartphone sales with iPhone 16
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