Apple Intelligence hasn’t hit the market yet, but when it finally does, the company could make a lot of money with a “smarter Siri,” according to an analyst at BofA Securities.

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	Forwarded this email? Subscribe here for more Apple Intelligence can bring in billions of revenue with a ‘smarter Siri’ MacDailyNews Sep 27   READ IN APP   Apple Intelligence hasn’t hit the market yet, but when it finally does, the company could make a lot of money with a “smarter Siri,” according to an analyst at BofA Securities. Angela Palumbo for Barron’s: ‎ Apple launched its iPhone 16 on Sept. 9 at its Glowtime event, but the phone reached stores on Sept. 20 without GenAI capabilities. That has left Wall Street with a lot of questions, like whether iPhone demand will improve once Apple Intelligence becomes available? BofA Securities analyst Wamsi Mohan is looking ahead to not only how AI is going to alter the way Siri works, but how the tech company can make money from the changes. He wrote in a research note Friday that the company will use Siri as a virtual assistant that is capable of performing tasks for users like booking a ride, ordering dinner, or scheduling a meeting. “This all begs the question, who will Siri recommend or even book on behalf of the user? Our answer is whoever pays to be presented first to either Siri or the user,” Mohan wrote. “We estimate that deep Siri integration with apps could drive $3bn in revenues in 2026 and could approach ~50bn in a decade,” Mohan wrote. ‎ MacDailyNews Note: Mohan rates Apple stock as a “Buy” with a $256 price target. Interns: Cold medicine, please! We all have raging rhinoviruses to close out the week. You know why. Goodnight! We are currently about 1/5th of the way to being sustainable with Substack subscriptions. Not a bad start! Please tell your Apple-loving friends about MacDailyNews on Substack and, if you’re currently a free subscriber, please consider $5/mo. or $50/year to keep MacDailyNews going. Just hit the subscribe button. Thank you! Read on Substack ‎ Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you! Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post Apple Intelligence can bring in billions of revenue with a ‘smarter Siri’ appeared first on MacDailyNews. You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription. Upgrade to paid   Like Comment Restack   © 2024 MacDailyNews 548 Market Street PMB 72296, San Francisco, CA 94104 Unsubscribe