Monday, October 12, 2026

Apple to unveil HomeView Smart Home Hub on October 13th

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Apple to unveil HomeView Smart Home Hub on October 13th

MacDailyNews

Oct 12

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Apple to hold 'Welcome home' product event on October 13th — Apple to hold ‘Welcome home’ product event on October 13th

Apple is preparing to launch a new smart home strategy at its “Welcome home” event on October 13, centered on a device called HomeView that aims to fill a longstanding gap in its product ecosystem, according to Bloomberg News’ Mark Gurman.

Writing in his latest Power On newsletter, Gurman reported that HomeView will serve as a Siri-powered command center for homes built around Apple devices. The hub pairs a display with an A18 chip and is designed primarily for voice control, with touch input supported on the screen. It will run a limited set of Apple apps and will not include an App Store, with Apple instead directing users toward Siri, the Home app, and connected accessories for control.

The device is expected in two versions. The countertop model features a metal speaker base and will be offered in space gray, silver, starlight, and pink; Gurman indicated it should deliver better sound quality than the refreshed HomePod mini. A wall-mounted version uses a flat, square base and will be limited to space gray and silver. HomeView is currently planned to ship around mid-November, roughly a month after the October 13 unveiling.

Alongside the hub, Apple is expected to introduce an updated HomePod mini powered by the S10 chip and a new Apple TV set-top box using the A19 chip. Those two products are on track to reach customers and Apple stores on October 30, with preorders expected to open this week, Gurman said.

The broader push also includes partnerships for accessories sold under an “Apple Home Collection” banner. These encompass products codeveloped with LG Electronics, such as a smart doorbell, deadbolt lock, thermostat, temperature sensor, indoor and outdoor security cameras, and a floodlight camera, as well as items developed with Schneider Electric for the European market. Gurman has described the overall effort as an attempt to make the home a more meaningful part of Apple’s lineup and reduce the likelihood that customers leave the ecosystem.
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Apple’s Mac increases share of worldwide personal computer market to 11.7% – Omdia

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Apple’s Mac increases share of worldwide personal computer market to 11.7% – Omdia

MacDailyNews

Oct 9

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Apple’s Mac gained more than one percentage point of worldwide personal computer market share in the third quarter of 2026, reaching 11.7%, even as global PC shipments fell sharply, according to new research from Omdia.

Worldwide shipments of desktops, notebooks, and workstations declined 21.2% year on year to 58.1 million units in the third quarter, Omdia said Friday. Desktop shipments, including desktop workstations, fell 23.5% to 11.7 million units, while notebook shipments, including mobile workstations, declined 20.6% to 46.4 million units.

Apple’s Mac increases share of worldwide personal computer market to 11.7% - Omdia

Apple held fourth place, shipping 6.8 million units, down 11% from a year earlier. Its share rose to 11.7% as its premium positioning helped limit the impact of higher prices.

“After sustained pull-forward activity buoyed the PC market in the first half of the year, this sharp drop in shipment volumes comes as no surprise,” Ishan Dutt, research director at Omdia, said in a statement. “The scale of the decline is consistent with what the industry signaled throughout the last earnings cycle, with leading OEMs forecasting double-digit unit contractions in H2 and retailers reporting double-digit increases in average selling prices (ASPs) alongside falling sales. The impact of upstream component cost increases has now fully worked its way through to end-market pricing, with consumers and IT decision-makers responding accordingly. On the supply side, vendors and their ODM partners began scaling back production in 3Q, while channel partners continued working through elevated inventory levels.”

Supply-chain pressure has intensified in recent months. Along with continued increases in memory and storage prices, shortages of processors, graphics cards, and numerous IC components have made supply-chain and inventory management more difficult for PC vendors.

“The cost share of DRAM and SSDs in PCs has risen sharply from a typical level of around 15% to nearly 40%, with price increases more than fourfold,” Ben Yeh, principal analyst at Omdia, said in a statement. “Although PC vendors have raised prices multiple times over the past few quarters, these increases have yet to fully offset the impact. These pressures are expected to persist, and the current decline may be just the beginning of a new downward cycle.”

Omdia forecasts the PC market will decline 24% year over year in the fourth quarter of 2026, with a further 7% decline expected for full-year 2027.

Rankings among the leading vendors were largely unchanged both sequentially and year on year. Lenovo remained in first place, shipping 14.9 million units and holding a 26% market share. HP recorded the largest decline among the top vendors, at 31%, and ranked second with 10.3 million units. Its share fell to 18%, nearly three percentage points lower than a year earlier.

Dell remained third, shipping 7.6 million units and accounting for 13% of the market. Asus rounded out the top five with the smallest decline among the leading vendors, shipping 5.4 million units as its market share improved to 9.3% year on year.

MacDailyNews Take: Different, and better, numbers than IDC managed to divine.