A Bank of America research note highlights a key factor behind Apple’s stronger-than-anticipated iPhone sales this fall: aggressive, discreet carrier marketing.

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	Forwarded this email? Subscribe here for more Aggressive, under-the-radar carrier marketing is powering new iPhone sales MacDailyNews Oct 2   READ IN APP   Apple’s iPhone 17 Pro in Deep Blue A Bank of America research note highlights a key factor behind Apple’s stronger-than-anticipated iPhone sales this fall: aggressive, discreet carrier marketing. This strategy has made iPhones more appealing, surpassing the impact of product upgrades alone. Faizan Farooque for TheStreet: ‎ U.S. carriers have become quiet engines of Apple’s success by offering better trade-in deals, longer payment plans, and less strict condition criteria. The move is not just boosting unit sales; it is also changing how Apple generates revenue: by employing partners, not just products, to expedite updates and retain users within its ecosystem… Wamsi Mohan, an analyst at Bank of America, wrote a research note that didn’t make front-page news, but should have. Mohan gave Apple shares a “buy” recommendation again and cited U.S. carrier incentives as one of the key reasons for the iPhone 17 cycle’s rise… The research says that telecom companies like Verizon, T-Mobile, and AT&T are paying for the upgrade cycle in ways that go well beyond the customary bundling. With these deals, a lot of buyers may get an iPhone 17 for less than $250 up front, even the Pro Max variant. All you need to do is sign up for a particular unlimited data package and agree to pay for it over the course of 24 to 36 months. The psychology is strong: Apple makes a big sale, the carrier gets a high-value client, and the customer hardly feels the expense. ‎ MacDailyNews Take: Sometimes, financial engineering is even more important than hardware and software engineering. ‎ Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you! Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post Aggressive, under-the-radar carrier marketing is powering new iPhone sales appeared first on MacDailyNews. You're currently a free subscriber to MacDailyNews. For the full experience, upgrade your subscription. Upgrade to paid   Like Comment Restack   © 2025 MacDailyNews 548 Market Street PMB 72296, San Francisco, CA 94104 Unsubscribe